Amid the excitement of the premiere for the film adaptation of Colleen Hoover's best-selling novel 'It Ends With Us,' rumors of behind-the-scenes drama have begun to surface. Fans have noticed a lack of interaction between the film's director and co-star, Justin Baldoni, and lead actress Blake Lively. Speculation grew as Baldoni conducted solo interviews and the main cast members did not follow him on social media.

Online sleuths have taken to platforms like TikTok and X to investigate, analyzing photos, body language, and interview clips for clues. While nothing concrete has been found yet, the mystery continues to captivate audiences.

'It Ends With Us' tells the story of a romance between a florist, Lily Blossom Bloom (played by Lively), and a neurosurgeon, Ryle Kincaid (portrayed by Baldoni). The movie's New York premiere on August 6 only intensified rumors, as Baldoni did not take photos with the cast or introduce the film alongside them.

The alleged feud between Blake Lively and Justin Baldoni has sparked intrigue among fans and media outlets. The Hollywood Reporter has reported on a potential fracture during postproduction, leading to separate promotional appearances by the stars. As speculation continues to swirl, audiences are left wondering about the true nature of the relationship between the 'It Ends With Us' leads.